Full App Redesign
Major Interstate Power Company

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Large scale redesign project. I was responsible for creating the central vision for the visual design of the app. The scale necessitated implementing version control for the designs; I learned Abstract Version Control and introduced it to the team through training. I communicated the vision to Susan Adam, the CEO of Entergy, and built trust with her stakeholders.

Full App Redesign
Full Website Redesign
Full MTO Redesign
User Experience Audit

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Reviews of the design updates to the app on the Apple and Google stores have been glowing.

I wanted to help Royal Farms begin to establish a logo mark to go along with their logo text and replace what they were using, so I used my mark concept in the app, across a few places, to get their stakeholders used to it. They started to allow me use it in marketing materials and then began to organically associate it more closely with their brand. It's cool to see a design I made in neon. This was not part of the contract, just something I thought would be great for the brand.

Full Website Redesign
User Experience Audit
Website Performance Audit

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Originally, their website lacked value statements to their key audience. We interviewed stakeholders and salespeople to build the structure of the messaging. Others have changed some graphics since then but that messaging redesign is still going strong.

Webpage Refresh

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Clarity and simplicity was our goal with this project.

Modern, focused designs for a college service.