Careful Club is the portfolio of David George Flickinger.
1.

Full App Redesign
Major Interstate Power Company

View App Upgrade Video
View iOS App
View Android App
Project Notes:

This was a large scale redesign project. I was responsible for creating the central vision for the visual design of the app. The scale necessitated implementing Abstract design version control which I taught to the team. I communicated the vision to Susan Adam, the CEO of Entergy, and built a trusting relationship with her.

2.

Full App Redesign
Full Website Redesign
Full MTO Redesign
User Experience Audit

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View Website
View iOS App
View Android App
View Visual Rundown
Project Notes:

Reviews of the design updates to the app on the Apple and Google stores have been glowing.

I wanted to help Royal Farms begin to establish a logo mark to go along with their logo text, so I used my mark concept in the app in a few places to get their stakeholders used to it. They started to allow me use it in marketing materials and then began to associate it more closely with their brand. It is quite cool to see a design I made in neon. This was not part of the contract, just something I thought would be great for the client and it worked out splendidly.

3.

Full Website Redesign
User Experience Audit
Website Performance Audit

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Project Notes:

Originally, their website did not have any value statement on the main page. I read through the company's documentation and found the three key terms displayed on their current home page which has become a strong central point on their homepage.

4.

Webpage Refresh

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View Visual Rundown
Project Notes:

The client has done some changes to the design. Please reference the Visual Rundown link above for the original designs I did.

The client would have been fine with very minor updates to their out of date site but I really tried to jump their designs into the modern era.

5.

2 Day Redesign
Extremist Design

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Project Notes:

Textron was unhappy with the industry-standard redesigns they were given by other design firms, and they only had 2 days left in their design sprint. They asked us to "show them what we would suggest as a design concept 6 beers deep." This "6 beers deep" mantra was given to me, especially as I was the designer they would go to when they needed something "mindblowing" to show to clients. I spent my first day working on a concept which I threw out, and I spent the second day creating this. Although the Textron creative team could not sell this idea to the executive team, this project still stands as an example of what I can create on an obscenely short timeline.